As part of our long-term strategic planning process, we also embarked on a major rebrand that would fully capture our next 20 years.

The process for choosing our new logo included community touchpoints with 14 listening sessions, 89 stakeholders, as well as online input from over 1,700 parents, scholars, and staff.

Alliance’s new brand reinforces our next-generation vision statement to ensure every scholar achieves their full potential, prepared to shape their own futures that are rooted in purpose, equity, and the brilliance of our communities.

The new logo captures a spirit of excitement and youthfulness. The triangle symbolizes Alliance’s strength and stability, and the graphic elements represent the diversity of our scholars, all starting at unique points on their academic journey, but showing upward momentum.